Our first article in today's newsletter states that soon, every person in the world will be part of a global small business. As we have recently seen, the world has become much more flat and small. That is, it is now much easier to connect with someone who is further than a short car ride away from you. Additionally, all around the world, more people than ever before have access to the Internet and other technological tools. So, while it has become easier to compete, there is more competition than ever before.
If there is more competition than ever before, what can you do to differentiate your business? One step your business could take is building a blog and strengthening your company's internet strategy. Through building a blog, you can prove to prospective customers that you are an expert in your industry or niche, while promoting your company on the Internet.
We have written about the many ways a blog can help your company connect with industry leaders and customers, and how they can build your company's brand. But how can you quickly, yet effectively, take advantage of that technology to integrate it into your businesses' operations?
Some of our recommendations in our webinar included setting goals for your company's blog, surveying the Internet to see the different kinds of blogs available, and using other social media sites to promote your own blog. You can learn more about all of these strategies by reading the newsletter, which can be found here.
When reading the newsletter, try to record your thoughts on the various topics. Record strategies and ideas that could help your business, and write down anything that comes to your mind. Develop strategies and a plan, and start writing.
Monday, November 2, 2009
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