Secondly, make decisions – with the right knowledge and understanding you can make the right decisions for your business. It’s not about your regional company launching new efforts in foreign lands; it’s about reexamining how your current regional efforts can strengthen your regional position, while expanding across the US and abroad. It’s about doing the same things you are doing now, with slight modifications, but in combination with the Internet. With the mystery removed and the Internet in play, you now make decisions in the same way you always have to grow your business.
Third, take action – appropriate action to increase your sales, reduce your costs, and grow. It is critically important to use the Internet to communicate and interact with new suppliers and buyers outside of your current regional area. Utilizing international expertise and resources from government agencies and the right kind of private sector service companies is important. With the right support -- alongside your business -- selling to California or selling to Mexico becomes the same thing as selling to Youngstown, Ohio.
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