Can Your Business Adapt to Change?

“It is not the strongest among the species that survive. Nor is it the most intelligent. It’s those that are most adaptive to change.”

(Charles Darwin)

Change seems to be the only constant in today's global, Internet economy. How can you manage it? How can you keep up with it?

One theme we have noticed recently is the growing importance of social media in a business environment. Social media is opening new avenues to contact, to engage, and to build relationships with current and new customers. In today's Intelligent World, social media is necessary for any business that wants to become a 21st century business. It is one part of how small companies can do so much more that they actually operate as a much larger company... they can "Play Big". However, social media will differ in its importance to your business depending upon what you do and what your goals are.

• What is most important is to know your business vision and your objectives for the next year.
• What is your marketplace currently and what new markets do you need to expand into?
• What are you trying to tell the marketplace?
• What is the personality of your business.. the story you are telling about yourself?
• Who is your target audience and traditionally what do they pay attention to during the day?
• Who is your decision maker of tomorrow, and if different than above how will you reach them?

These are the important questions to ask as you get into social media, which you should do... but which media and how fast depends on these answers.

So to end the week we provide you with the most important links to information we found this week. They are to the point and significant for you.

Also, click here to get information on how we "find the path" for companies to navigate the above questions.

Have a good weekend, take care, and let's talk soon.

Explore the links below to learn more.

Change is inevitable. Here are 7 lessons to get change right.

Is it time for your organization to blog? If not now, then soon! A recent study found that small business blog readership increased by 122%.

Is it time for your organization to Tweet? Maybe Yes... Maybe No!

For businesses that are new to social media, here are some mistakes to avoid.

Witness the power of Youtube - Domino's: How One YouTube Video Can Ruin a Brand

Here is an interesting article that claims the biggest emerging economies will recover faster than the US.

Is your business innovating? Here are some trends in innovation that are paying off for other companies.

What is Informal Learning, and why should businesses promote it? Learn here.

Google’s Wave – described by the developer as “What e-mail might look like if it were invented today” – will redefine collaboration.