What are Market Makers?

One role we have at IntellaCore is that of a Market Maker. The definition of the term Market Maker is, simply, a company that "makes" markets for their products or for another company's products. That sounds simple enough, but what does it really involve?

Market Makers help companies to better penetrate existing markets and to expand into new regions or industries. With business intelligence, Market Makers provide visibility and understanding of market opportunity, competition, and the topography of the marketplace. With global networks and resources, Market Makers support and drive market entry to identify, qualify, and engage appropriate people in the various markets. IntellaCore combines this with a focus on aligning technology to the business, we assist a company to implement business appropriate ICT services and the business practices needed to properly utilize Internet and Communications Technology (ICT) to operate as a 21st century company.

In sum, Market Makers access physical infrastructure and information networks to enter regions. IntellaCore also uses an Internet presence and ICT services to create the cyber dimensions of a company's marketplace. More and more business environments are not only physical locations but a mixture with information networks and online communities.

We work with a business to access physical and information infrastructure and networks. We show them how to connect to people, ideas, and information needed to expand. We direct a company to integrate these capabilities into a powerful ability to bring greater value to their markets and their customers.

The goal is to help the company compete globally and to increase the company's ability to operate, to innovate, and to compete in order to grow and build shareholder value.

Now that you know what a Market Maker is, can you be a Market Maker for your own company?