Wouldn't it be great if your business were open to the world 24/7, 365 days a year? Customers could access information about your products and services, you could promote your services, you could make sales, and gather leads. You could do many of the things you do Monday - Friday, 9:00 AM - 5:00 PM, without doing anything. But how could you do this?
You can easily do all of this with a website.
Websites are essential to becoming a 21st century company. Michael Dell, of Dell Computers was once quoted as saying, "Show me a business that's not on the Internet, and I'll show you a business that's out of touch with the future." Websites, along with the Internet, are the future of business. It is how businesses are reaching customers, and how customers are reaching out to businesses.
Think your business is too small to have a website? Small businesses can benefit tremendously from websites. A professional website can help a company to grow in ways that traditional marketing cannot.
Yes, customers can access a website from wherever they are - domestically, and internationally - but customers can also reach local businesses through the Internet. Many people have found businesses by going to Google and typing "city, product/service". What do prospective customers find when they type in your town and your product or service? You no longer have to rely on traditional forms of advertising to market your products and services locally.
Your company does not even have to sell products on a website. If you provide basic information about your company and your products or services, and have contact information or inquiry forms on a visible part of the website, customers will come to you.
Websites can even help your company refine its operations. You can include a Frequently Asked Questions section on your company's website that has answers to common issues with your products and services. Instead of calling your company's customer service line, customers may seek out the FAQ page first, leaving your customer service representative free to answer other calls. Additionally, you can use forms and surveys on your website for lead generation and information gathering. This would save you time from manually entering the information and actively finding leads.
Finally, and perhaps more importantly, a well-designed website can give your business a strong, professional image. A professional web presence and a unified marketing message is important, especially if your competitors already have a website. If your competitors do have a website, analyze it, and then figure out how you can make your website better.
If you have any questions about building a website, or if you have a website and would like it to make it easier for your customers and prospective customers to find, join our webinar on Tuesday, September 15th at 2:00 PM ET titled Top 10 Tips for Increasing Your Website's Visibility. You can learn more by viewing the blog post below.
You can sign up for the webinar by clicking here.
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