Does Your Company Have a Blog?

As we mentioned in our webinar earlier this week, blogs are now an important marketing strategy. Blogs are inexpensive, they help companies to connect with other leaders in their industry and current and prospective clients, make them a trusted leader, build your company's brand, and help with search engine optimization.

Yet, many companies, especially small businesses, do not have blogs, and they do not know of their Return on Investment. They are missing out on tremendous opportunity. In fact, a recent study concretely shows how blogs can improve a business' operations. In the study, businesses that had blogs experienced:

• 55% more visitors to their website
• 97% more links to their website
• 434% more indexed pages
  

Continue reading our blog and newsletter for more tips on how your company can build or improve its blog.

Webinar: Top 10 Tips to Build and Improve Your Company's Blog

Top 10 Tips Webinar Series

Top 10 Tips to Build and Improve Your Company's Blog

Tuesday, October 27th 2:00PM – 2:45PM ET

Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.

You probably know what a blog is. You may even have one for your business. But you may not be aware that blogs can enhance your company's marketing capabilities by attracting a larger audience to your company and its website. Attend this webinar to learn how to set up your company's blog, and how to start using it to effectively reach new customers and engage current customers.

This webinar will be held on Tuesday, October 27th, 2009 at 2:00 ET. Click here to register (http://actevarsvp.com/event/a0E80000002gWnc). Please enter RCA in the Invitation Code text box.

The top ten tips you will learn about in the webinar are:

1. Set goals for your company's blog
2. Survey the Internet and other blogs
3. Decide on a blogging platform
4. Customize your company's blog
5. Add web analytics to the blog
6. Start writing
7. Market your company's blog
8. Build your blog's personality
9. Increase the traffic to your company's blog
10. Build participation on your company's blog

While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.

Top 10 Tips to Improve Your Company's Supply Chain Management

Top 10 Tips Webinar Series

Top 10 Tips to Improve Your Company's Supply Chain Management

Tuesday, October 6th 2:00PM – 2:30PM ET

Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.

Companies are always focused on cutting costs, especially now in this economy. The supply chain is one of the best places for businesses to cut costs. When taking a closer look at the supply chain, companies often find that they can improve their efficiency as well. It is not always who can reduce costs the most, but it is about who has the most flexibility when it comes to their supply chain. Attend this webinar to learn how your company can analyze its supply chain to cut costs and become more efficient.

The next Top Ten Tips webinar will be held on Tuesday, October 6th at 2:00 PM EST. The topic will be Top 10 Tips to Improve Your Company's Supply Chain Management. Click here to register. Please enter BLOG in the Invitation Code text box.

The top ten tips you will learn about in the webinar are:

1. Analyze your website's current traffic
2. Research your target audience, and develop relevant keywords
3. Review your website design if needed and focus on delivering relevant information to the identified audiences
4. Establish an online strategy
5. Keep the design of your website simple
6. Search Engine Optimize your website
7. Ask other relevant sites in your network to link to yours.
8. Try to create buzz around your products and company by using social media daily
9. Advertise
10. Add your website address to your packaged products and business cards

While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.

Webinar: Top 10 Tips for Increasing Your Website's Visibility

Top 10 Tips Webinar Series

Top 10 Tips for Increasing Your Website's Visibility

Tuesday, September 15th 2:00PM – 2:30PM EDT

Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.

The next Top Ten Tips webinar will be held on Tuesday, September 15th at 2:00 PM EST. The topic will be Top 10 Tips for Increasing Your Website's Visibility. Click here to register. Please enter NEWSLETTER in the Invitation Code text box.

Are you using your website as a sales and marketing tool? Are your strategies effective? Join this webinar to learn tips and tricks you can use to make more customers and prospects aware of your products and services through your website.

The Top 10 Tips you will learn more about in the webinar are:

1. Establish an online strategy
2. Analyze your website's current traffic
3. Research your target audience, and develop relevant keywords
4. Review your website design if needed and focus on delivering relevant information to the identified audiences
5. Keep the design of your website simple
6. Search Engine Optimize your website
7. Ask other relevant sites in your network to link to yours.
8. Try to create buzz around your products and company by using social media daily
9. Advertise
10. Add your website address to your packaged products and business cards

Click here to join the webinar.

While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.

Webinar: Top 10 Tips for Expanding Your Business into New Markets

Top 10 Tips Webinar Series

Tuesday, August 18th 2:00PM – 2:30PM EDT

Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.

The challenges that come with expanding your business domestically and internationally are not as great as they once were. You no longer have to do business only within your regional box. You can easily find markets nationally and internationally that have a need for your products. Attend this webinar to learn how you can conduct market research, develop market entry strategies, evaluate prospects, and learn to communicate over distances. This webinar teaches IntellaCore's perspective that it is global, Internet economy, and as such Internet tools and activities make it easier, cheaper, and less complicated to expand your business.

The next Top Ten Tips webinar will be held on Tuesday, August 18th at 2:00 PM EST. The topic will be Top 10 Tips for Expanding Your Business into New Markets. Click here to register. Please enter BLOG in the Invitation Code text box.

The Top 10 Tips you will learn more about in the webinar are:

1. Research specific markets

2. Research regulations and fees

3. Finalize potential markets to enter

4. Develop a pricing strategy

5. Develop a localization strategy

6. Use virtual marketing to establish a presence in the new markets

7. Finalize market entry strategy

8. Find buyers and distributors, and build the relationship

9. Develop factors to consider when choosing a foreign representative or distributor

10. Strategize how to communicate with foreign companies who submit inquiries, and handle requests for information and price quotes

Click here to join the webinar.

While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.

G-20 Preparations

The G-20 summit is about a month and a half away, and the City of Pittsburgh is certainly preparing for the meeting. Two of the major things in the news about the summit is the focus on preparing the police force to handle situations that come with events like these, and the beautification of the city.

Although it is not being reported, we at IntellaCore hope that the business owners in Pittsburgh and other areas like Pittsburgh can realize that there is more to their business environment than their geographic region. We hope that when people see the various world leaders from the 20+ countries on the news or in the papers, they will think about expanding their business into one of those countries, or simply think about becoming globally competitive. We are now living in a flat world. The term "flat world" simply means that a company can no longer 'hide"in the hills and the valleys of its regional market. Every company operates in the global, Internet marketplace whether they operate domestically, internationally, or virtually on the Internet.

Many businesses in this region understand these ideas. In fact, within the Pittsburgh region it is estimated that international business accounts for an estimated 130,000 jobs, and almost 80 percent of the public companies in the region operate or conduct business internationally. Equally as impressive, the delegates from the G-20 nations represent 90% of global GNP, 80% of world trade (including EU intra-trade), and 2/3 of the world's population.

We hope that everyone enjoyed the webinar. We hope that you learned that International business is not as intimidating as you might have thought before. Be sure to join our next webinar if you want to learn more about international business, or if you just want to become globally competitive within your own region - the details are below.

Top 10 Tips for Expanding Your Business into New Markets
Tuesday, August 18th 2:00PM – 2:30PM EDT

Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.

The challenges that come with expanding your business domestically and internationally are not as great as they once were. You no longer have to do business only within your regional box. You can easily find markets nationally and internationally that have a need for your products. Attend this webinar to learn how you can conduct market research, develop market entry strategies, evaluate prospects, and learn to communicate over distances. This webinar teaches IntellaCore's perspective that it is global, Internet economy, and as such Internet tools and activities make it easier, cheaper, and less complicated to expand your business.

Click here to join.

The Top 10 Tips you will learn more about in the webinar are:
1. Research specific markets
2. Research regulations and fees
3. Finalize potential markets to enter
4. Develop a pricing strategy
5. Develop a localization strategy
6. Use virtual marketing to establish a presence in the new markets
7. Finalize market entry strategy
8. Find buyers and distributors, and build the relationship
9. Develop factors to consider when choosing a foreign representative or distributor
10. Strategize how to communicate with foreign companies who submit inquiries, and handle requests for information and price quotes

Click here to join.

While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.

How Do You Know Your Business is Ready to Export?

There are many reasons why businesses decide to begin doing business internationally. Some include increasing your company's sales and profit, making your company more competitive, reducing reliance on domestic market. It can also include reasons like expanding the business, gaining credibility for the business, or just because you desire a change for your business.

Every business is going to select at least one of these motivations. But before you make any commitments, you want to make sure that exporting fits into your business. Once you have made the decision that exporting does indeed fit into your business' mission and vision, there are several other areas of your business that you should consider. These areas include:

Management Commitment - Motivating your company's management is one of the keys to success. If your management is receptive to the idea, the whole process will be much easier for everyone involved.

Export Resources - There will be a greater demand when you are exporting. Can your company keep up with the demand and be able to produce, distribute, and sell? The benefits of exporting are substantial, but the costs and investment into exporting can be significant. Are you prepared to wait up to a year before you see any profits from your exporting activities?

Product Aspects - Could your products be competitive or be in demand internationally? If so, will you have to modify them in any way to make them more competitive?

International Market Intelligence - You will need some amount of market intelligence before you enter a market. Research health, electrical, and technical standards and cultural preferences for ideas on how you may have to adapt your products. Do any of your employees have international experience? Talk with them to see if there might be a demand in their market of expertise.

These topics above are just a brief summary of the topics we will cover in tomorrow's Top 10 Tips webinar. Click here to learn more about the webinar and to sign up for it.

Webinar: Top 10 Tips to Decide if Your Business is Ready to Export

IntellaCore has launched a webinar series to help small and mid-sized businesses. Top 10 Tips will be a twice a month series of 30 minute webinars with specific tips on how to compete and to win in today’s marketplace. Participants can download a whitepaper after the webinar dedicated to the topic of the day.

For each webinar IntellaCore will provide 10 Top Tips relating to a wide range of specific topics ranging from international business to Internet Communications Technology (ICT) that will fall into the following categories: Increasing sales and distribution, strengthening the supply chain and reducing costs, aligning technology and Internet activity to the business plan, and to creating a sustainable business in today’s market environment.

For each webinar IntellaCore will provide 10 Top Tips relating to a wide range of specific topics that will fall into the following categories: increasing sales and distribution, strengthening the supply chain and reducing costs, aligning technology and Internet activity to the business plan, and creating a sustainable business in today’s market environment.

Top Ten Tips series is a short, high-impact webinar series that offers specific recommendations and Q&A in 30 minutes.

The first Top Ten Tips webinar will be held on Tuesday, August 4th at 2:00 PM EDT. The topic will be Top 10 Tips for Deciding if Your Business is Ready to Export. Click here to register.

We all hear a lot about exporting. Today it is just not that hard, and the use of the Internet makes it easier than ever. Even thought the US economy is in shambles, other economies are growing and have a need for a variety of products and services. With 95% of world economic growth occurring outside of the USA every business most determine if it can diversify its distribution and sales efforts. Can your business benefit from exporting? Attend this webinar and you will gain valuable insight into your business, and how you can make your company sustainable, no matter what industry you are in.

The Top 10 Tips you will learn more about in the webinar are:
1. Determine why your company should export
2. Review your company's finances
3. Determine your company's scope for expansion
4. Make sure you have the staff, premises, and equipment to handle the increase in demand
5. Assemble a team to develop the exporting process
6. Set goals for the export project
7. Select the product that would sell best in an international marketplace
8. Make sure your management has expressed long-term commitment to the new business plan
9. Use your website to explore international opportunities
10. Gather initial market intelligence

Click here to register for the webinar.